Tuesday, March 10, 2009

"Naked Space"

I was recently hired to design a logo for a client that runs a naked yoga studio in NYC called Naked Space. This is pretty much what it sounds like. He wanted something other than the logo he had, which he designed himself and looked like this. I did not alter it in any way other than to convert it to vectors.

He suggested maybe incorporating a yin-yang thing and/or showing somebody seated in a lotus position.

Based on his current logo, I could see that he'd be open to very stylized looks, so I came up with a few different design ideas:

  • A drawn solution:

  • One using the N (from "naked") as part of a yin-yang'ish symbol.

  • A "stickfigure" solution that I wanted to evoke both the seated position and a lotus flower.

    I sent him the designs and he seemed enthusiastic about it. Inspired, he worked more on the project of updating his logo himself, and sent me a sheet of designs he'd come up with based around fitting the current logo figure into the "Golden Ratio" rectangle. He couldn't decide which one to go with and so I picked the one most different from his current logo, but still in keeping with his new design goal. Here is my final submitted design that he approved.

    He paid me for my work, but I see on his site that he has tweaked it further still.

    NOTE: the website is quite tasteful and presents a respectable business, but there is mild nudity. You can see the design in place here.

    He also used the logotype I submitted, and it is a handsome font to be sure.
  • 1 comment:

    Laura said...

    I love love love the drawn solution! You should definitely pursue that further for your portfolio. It's divine, really.

    hope everything is going well!